Market Penetration: Good companies constantly look for ways to improve how they do business. Examples of our work in this area include: interviewing a company's customers to learn what can be done differently, analyzing margins to learn how to improve profitability, or reworking a company's promotions to improve the effectiveness of their marketing and sales efforts.

Market Expansion: Selling a proven product into a new market requires new information and perspective. You often have to understand how a completely new type of customer buys and deal with a host of new competitors and complexities. We help companies understand the risks involved and craft a realistic plan to sell into this new market. Often this involves difficult decisions such as setting up a new sales force or establishing distributors in a new region.

Product Expansion: Many companies sell new products to the customer they already have relations with. Often we work with engineers to ensure a product actually offers something valuable to customers. We can also work through difficult decisions such as setting prices and determining an ideal brand image for the product.

Diversification: This can be the most risky form of growth because you are selling an unproven product to customers you are not familiar with. Many times we conduct feasibility studies to determine whether a venture has potential for profit. Once there is a commitment, we work through many complex product and customer decisions described in the market expansion and product expansion categories.