Industry Profile

When launching a product into a new market, our clients often need to collect detailed information about competitors and potential customers.

We often conduct background research and interview potential customers and industry authorities to collect this information. We paint a clear picture of what they are dealing with before they create their marketing or business plan.

Some issues we research include:

• Market size and characteristics.

• Segmentation of market; identify areas of growth and profitability.

• Consumer buying process and purchase decision variables.

• List of competitors.

• Competitor's Product characteristics, strengths and weaknesses.

• Relevant service and support issues.

• Preferred methods of selling.

• Methods of industry promotion (trade shows, industry publications, sales force structure, etc).