DSG Canada

Client Profile
DSG Canada was formed in 1983 and offers a variety of products and services for the diesel industry. The company's success is a result of its customer-oriented approach, as it has grown from its original 2,500 sq. ft. shop and is now positioned as an aftermarket industry leader operating from a 31,000 sq. ft. location.

Project Profile
Through research and development, DSG Canada created a line of diesel fuel additives that includes BioArmor - an environmentally friendly additive. An opportunity arose to establish a facility capable of processing canola or other oils into biodiesel or for use as a diesel fuel additive. Banda Marketing Group was hired to determine the economic feasibility of this venture. This project involved gaining insight into industry trends and undertaking considerable financial analysis on cost structure and the venture's potential profit. DSG Canada altered its original business model as a direct result of the research and analysis conducted by Banda Marketing.

"Banda Marketing helped us develop marketing and business plans. As a result, we have been able to position our diesel fuel additives in the national market place, winning an ABEX Marketing award in the process!"

- Percy Hoff, President, DSG Canada

.: Close this window