Braid Flooring

Client Profile
With over 25 years in business, this established boutique retailer has a high level of awareness and a reputation for quality service, products and installation. The flooring industry has evolved dramatically over the last decade with competition increasing from big-box retailers and more educated and savvy customers.

Project Profile
Although business was thriving, Jeff Braid felt the time was right for his company to restructure its approach to marketing. We undertook a thorough analysis of the company's target market and competitive position, and developed a focused marketing plan. To help execute the plan, we worked closely with a graphic design firm to convey a professional and modern visual image. We have since helped execute several promotions outlined in the plan, including development of sales support materials and a website designed to fit closely into the customer's purchase process.

"Brent and his team of professionals took me out of my comfort zone and forced me to look at my business with a new perspective. Like 'Buckley's Mixture', it wasn’t all that pleasant! The results we achieved together have exceeded my expectations, and I’m looking forward to developing many more exciting ideas and concepts for the future."

- Jeff Braid, President, Braid Flooring

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